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Digital signage promotes new changes in advertising industry

  • Author:kerchan
  • Release on:2017-11-16
Advertising is not cheap. If you want more people to know, the higher cost of advertising you need to pay. A small advertisement on radio, television and newspapers needs to spend thousands of RMB, and a product promotion needs hundreds of thousands. Even if you expand your advertising efforts and let a large group of people see it, you can not guarantee that they are potential customers, and advertising expenditures are likely to continue to receive no return.

The effectiveness of marketing investment  
Digital signage is a cost-effective way to advertise, not only reaching out to many viewers, and reducing your investment risk. After investing in LCD and multimedia software, we can create a lively way of attracting customers' attention to goods and services. You can choose a suitable location for a digital signage to attract a large number of customers. Therefore, for retailers, setting up digital signage in shopping malls may result in an influx of visitors and sales that are not possible with other advertising methods.
Outdoor digital signage
Placing digital signage outdoors can attract more viewers. Nowadays,  the application of outdoor digital signage is becoming more and more popular.  However,additional costs for the screen saver has increased the initial cost, but through the use of waterproof LCD shell can achieve the effective use of the cost of investment.