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How window digital signage can draw in retail customers

  • Author:share
  • Source:Google
  • Release on:2019-02-15
In today's fast-paced retail environment, it can be difficult for retailers to connect with their customers who have their heads buried in their phones.

Mobile marketers are also getting smarter, as they deliver targeted mobile ads using beacon technology to directly appeal to customers. Not to mention all the outdoor billboards and displays that compete for user attention. For brick and mortar retailers, this can be a major challenge.

Retailers can get the upper hand, however, by using digital signage to attract customers, specifically digital signage deployed in windows.

Why use window digital signage?
When many users think of digital signage, they might imagine a basic LCD display to put up a few advertisements.

There is a diverse selection of options available which do so much more than traditional static signage. Digital displays can more easily capture the attention of customers. reach customers before they even set foot in your store.

What type of window signage should retailers use?
It's not enough to simply put up a window display and hope for the best. End users need to consider a variety of elements, such as ensuring customers can see the display, even in bright or dim sunlight.

Other factors to consider include versatility and flexibility. End users should look for solutions that can be positioned in a variety of ways, such as hung or mounted.