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The meanning of seting a digital signage in zhe shopping mall

  • Author:kerchan
  • Release on:2017-10-20
Shopping mall always gets the attention from marketing staff as a traditional terminal marketing place. How to integrate modern technology into the service, entertainment, consumption in one of the modern malls? Managers must think about the issue. Digital signage, as a set of information display, intelligent query, entertainment and data statistics and other functions in one of the technology media, its application value in the business super is obvious to all!
In general, the significances of building a digital signage in a chain or iconic shopping mall are:

1, To enhance sales: the survey shows that digital signage advertising can effectively enhance the terminal sales of more than 30%.

2, Information instructions: shopping guide, floor display, functional area, and so on.

3, Brand communication and experience: chain stores or settled in the brand information in various forms of precision advertising to the target customer .

4, Entertaining & Socializing function: large social signs and customer mobile phone interaction, information exchange,  can keep  the customer's attention.

5, Data analysis: user behavior and tracking data analysis, know more about customer preferences, tendencies and needs.